DANISH DESIGN AND THE FUTURE

In the video below Jonas Bjerre-Poulsen, founding partner of Norm Architects, explains what Danish design means to him and his predictions for the future.

You get an insight into the architects’s Copenhagen studio and home.

"Design is an important part of our culture... details and materials are extremely important."Jonas Bjerre-Poulsen

From the video you can learn that:

• Simplicity is key in Danish design

• Items are designed and made to stand the test of time

• There is a natural connection between humans, natural environment and natural materials

• Cultures of wealth have been very expressive; Ancient Greece, Ancient Rome or Renissance...

• Cultures of poverty have created more timeless, simple pieces; Traditional Japanese design, Shakers in the US or Scandanivian Design.

• Denmark developed as a result of spending many hours indoors due to the climate

• Human element in design very important

• Human centric

• Bear in mind all senses